About the Company
Originz, LLC was founded in early 2001 to support the creation of a new
food system. One that reconnects people with the land and the water, with
the farmers and ranchers that raise the crop and livestock, and the those
that prepare our food . Envision blending "Little House on the Prairie"
with the Internet. Now instead of Pa walking down to the mill for a bag
of flour, we can tap the web for the full story behind our food. We want
to help you build your brands trust through transparency in an e-commerce
world.
Originz is a knowledge-based service provider with a network of expert
resources from communities of practice within the food and agriculture
sectors, the purchasing discipline, and the futurist community.
The name Originz is a spin on the
word origin or origination. We propose that when people know where
their food comes from and what is involved in its preparation, they will
have a better appreciation and will value the efforts of all people and
resources involved. This will build trust in food as a solution of
healthy living and allow for better stewardship of the planet's resources
used in food preparation. We understand that all markets, whether they
are country roadside stands or billion-dollar global transactions, involve both
producers and consumers and that a stronger dialog between both, in their
respective situations, will result in the creation of better future food
systems. Our role is to help facilitate that process by applying our
research capacity and knowledge to our client's situation.
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