Joe Colyn, P.Ag. Profile  Joe Colyn, an agronomist and food professional with 25 years of experience in the food and agriculture sector, founded Originz in 2001. Assignments cross technology development, value chain assessments, feasibility studies, research project management, outsourcing support, and brand positioning support. Through 18 years at the Kellogg Company, he gained expertise in purchasing, research, product development, consumer affairs, and quality assurance. Global experience includes three years in R&D for Latin American businesses and managing external research projects in Europe and Australia. His broad agricultural and food industry experience equip him to make appropriate recommendations to mainstream, natural food, and functional foods clients leveraging technology from conventional, biotechnology, natural, and organic agriculture. A strategic thinker, he uses skill in applying scenario planning, and creative problem solving techniques to identify “alternative futures” and recommend strategies and solutions to achieve goals and guide clients to a “preferred future”.